Regnier Valdez | We build your community

We build your community.

How do you help the largest homebuilder on the Texas Coastal Bend create a strategic brand to take them into the 21st century?

Hogan Homes needed to tell its story. Since its founding in 1966, the company's premium homes have dominated the landscape, and as the bay area has grown and expanded, Hogan continued to grow and expand with it.

The homebuilder's masterpiece is Terra Mar, the first and only master-planned community of its kind in Corpus Christi. Hogan Homes envisioned a community that would be a premier residential destination, offering coastal land, nature trails, convenient thoroughfare access, parks and amenities, as well as providing a model for conserving the development's natural surroundings.

Hogan needed a marketing plan, campaign and collateral package to reflect everything the development had to offer and begin to market the community to the public. Through effective planning and collaboration, Regnier Valdez created and fully developed a marketing and advertising program, including a comprehensive grand opening effort, in less than 2 months.

Our strategic marketing effort for the Terra Mar Grand opening exceeded attendance expectations by 100%, and continues to support sales efforts in a challenging homebuilder's market.

Building on the success of the grand opening effort, Regnier Valdez developed a strategic brand and creative image for Terra Mar, as well as a corporate brand for Hogan Homes — Live Better. These brands are building the foundation for Hogan's long term success as they move into new markets like San Antonio and push to gain market share in a declining marketplace.


What we can do for you What we've done (and why it worked) Portfolio Who we are Contact	We build your community. How do you help the largest homebuilder on the Texas Coastal Bend create a strategic brand to take them into the 21st century? Hogan Homes needed to tell its story. Since its founding in 1966, the company's premium homes have dominated the landscape, and as the bay area has grown and expanded, Hogan continued to grow and expand with it. The homebuilder's masterpiece is Terra Mar, the first and only master-planned community of its kind in Corpus Christi. Hogan Homes envisioned a community that would be a premier residential destination, offering coastal land, nature trails, convenient thoroughfare access, parks and amenities, as well as providing a model for conserving the development's natural surroundings. Hogan needed a marketing plan, campaign and collateral package to reflect everything the development had to offer and begin to market the community to the public. Through effective planning and collaboration, Regnier Valdez created and fully developed a marketing and advertising program, including a comprehensive grand opening effort, in less than 2 months. Our strategic marketing effort for the Terra Mar Grand opening exceeded attendance expectations by 100%, and continues to support sales efforts in a challenging homebuilder's market. Building on the success of the grand opening effort, Regnier Valdez developed a strategic brand and creative image for Terra Mar, as well as a corporate brand for Hogan Homes — Live Better. These brands are building the foundation for Hogan's long term success as they move into new markets like San Antonio and push to gain market share in a declining marketplace.